![]() Notice that the focus of ALL the employees and volunteers in this unit is building relationships with donors and causing mutually satisfying transactions at an agreed upon and acceptable ROI. But at the macro level, this is what I believe the whole thing is about. I know there is a ton of detail in all of this. The individual work, at the highest level, is accomplished through direct marketing, major gifts and planned giving. Here, the development function works with two major entities: individuals and organizations. Sorry, if you are in all the other work that I have on the right side of the chart above. Yes, I think this is the majority of the effort. To help people (donors and recipients).In my opinion, the fundraising division of a non-profit has two major functions: These exchanges led me to begin considering organizational structure and its effect on fundraising. “What is the purpose of your job?” Same answer. Or take the question to a level higher with the Development Director. The purpose of your job is to fulfill donor passions and interests and, as a result, raise money.” Huge difference. We ask an MGO, “What is the purpose of your job?” They answer, “To raise money.” We reply, “That’s half right. Or the leaders in the organization don’t have a clear view of what the various functions in the organization are supposed to do. Often, the reason the major gifts function in an organization does not work is because the organization itself is not organized properly. ![]()
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